Content Strategy & Social Media Consulting

Stop Posting Into the Void
Get a Real Strategy

More In Media helps small businesses and nonprofits turn social media into a consistent lead engine — starting with strategy, not guesswork.

Book a Free Strategy Consult Free 20-minute call. No pitch deck. Just strategy.
Strategy-first approach
Boston-based, national reach
Small biz & nonprofit specialist
Dorien Morin-van Dam smiling, wearing orange glasses and a blue floral top against an orange background

Most advice tells you what to post.
Nobody tells you why it should exist.

Hi, I'm Dorien and I built More In Media because I kept seeing the same thing: smart, capable business owners and nonprofit teams working hard on social media and getting almost nothing back for it.

The problem wasn't their creativity or their commitment. The problem was that they were executing without a strategy. Every post was an island. Nothing connected. Nothing converted.

That's what More In Media fixes, not by taking over your voice, but by building the strategic framework that makes everything you create count.

"

"Stop guessing what to post: one content strategy drives your social media, AI tools, and video, all toward the same sales goal."

D

Dorien

Founder, More In Media

WarmDirectStrategicHumanGrounded

Strategy before execution

We figure out the why before we touch the what. Every recommendation connects back to a business goal — never just "best practices."

Your voice stays yours

I don't believe in ghostwriting over the top of your authentic voice. I build frameworks that amplify what makes you distinctive — not flatten it into generic content.

Measure what matters

Vanity metrics are not a strategy. I help you define the numbers that actually predict revenue — and build content that moves those needles.

How I work with you

Services designed for businesses that are already doing the work — and need a smarter approach.

Start Here

Content Strategy

Where everything starts.

Before you write a single post, you need to know why. I build content strategies that map every piece of content to a real business goal — so you stop guessing and start converting.

Social Media Consulting

Strategic direction, not just scheduling.

Whether you need a monthly strategy partner or a one-time audit, I help you figure out what platforms matter, what content resonates, and how to measure what actually works.

AI Business Integration

Work smarter, not louder.

I help small businesses and nonprofits identify where AI tools can save real time in their marketing workflow — without losing the human voice that makes your brand worth following.

Done-With-You Content

You have the voice. I bring the framework.

Not a ghostwriter — a strategic collaborator. I help you build a repeatable content system that fits your capacity, your voice, and your goals. You stay in control; I build the engine.

Book your free strategy consult

20 minutes. Free. No strings attached.

What clients say

Megan Dell

Megan Dell

Divorce and Child Custody Lawyer

Dorien is fantastic at what she does. Thanks to her I have a better understanding of how my social profiles reinforce the content on my website and help drive organic traffic.

"
Dr. Deb Kennedy

Dr. Deb Kennedy

President, Food Coach Academy

Never have I ever worked with a better social media partner. Her knowledge, attention to detail and willingness to pivot surpasses all.

"
Jesse Jameson

Jesse Jameson

AI Growth Marketer

Dorien has impeccable writing skills and stays sharp and knowledgeable about industry-related topics. We are proud to have her as part of our team.

"
Lisa Danforth

Lisa Danforth

Leadership Capacity Advisor

Dorien is a master at creating content. After working with Dorien for just 3-months, the engagement on my posts more than doubled.

"

Is this you?

You're already showing up — posting regularly, trying new formats, keeping up with trends. But the leads aren't consistent, the content feels scattered, and you can't tell what's actually working.

That's not a content problem. That's a strategy problem. And it's exactly what More In Media is built to solve.

Small Business Owners
Solo Service Providers
Nonprofit Marketing Leads
Founders Building Personal Brands
Boston Area + National Clients
The Podcast

Strategy Talks

With Dorien

Real conversations about content strategy, social media marketing, AI tools, and what it actually takes to grow a small business or nonprofit in a noisy digital world.

New episodes every week. Free to listen. Practical from minute one.

Latest Episode

"Why Most Small Businesses Are Posting Backwards"

Dorien breaks down the execution-before-strategy trap and the 5-question framework she uses with every new client to reverse-engineer a content plan that actually works.

32 min

Strategy Talks Podcast

Watch the Latest Episodes

Click any episode to watch right here — no redirects, no leaving the page.

Before You Spend a Dollar on Ads...

Before You Spend a Dollar on Ads...

What every business needs solid before paid traffic — with ad expert Liana Ling.

Story Before Strategy: The LinkedIn Edge

Story Before Strategy: The LinkedIn Edge

How storytelling on LinkedIn becomes your most powerful organic strategy.

Social Media Strategy for Social Impact

Social Media Strategy for Social Impact

How to create a solid social media strategy that drives real-world change.

Smart PR Strategies to Rank in AI Search

Smart PR Strategies to Rank in AI Search

Deploy PR tactics today to start showing up in AI-powered search results.

Why Every B2B Brand Needs Faces on Video

Why Every B2B Brand Needs Faces on Video

Using video to build trust and make your B2B brand feel human and memorable.

5 Steps Before Creating a Trending Post

5 Steps Before Creating a Trending Post

The prep work that separates viral content from content that converts.

Common questions

Do you do the posting for me?

Not always — and that's intentional. Most clients need strategy more than they need another pair of hands on their keyboard. I offer strategy-first engagements, collaborative content builds, and implementation support depending on your needs. We figure out the right fit on your free consult.

How long does a content strategy take?

A full content strategy typically takes 2–3 weeks from kickoff to delivery. You walk away with a clear framework, platform guidance, content pillars, and a realistic content calendar — not a 40-page PDF that collects dust.

Do you work with nonprofits?

Absolutely. Nonprofits are a core part of my practice. I understand the unique constraints — limited budget, mission-driven messaging, board oversight — and I know how to build strategies that work within them.

What does AI integration actually look like?

It means finding where AI tools (like ChatGPT, Claude, or scheduling platforms with AI features) can save you 3–5 hours per week without making your content sound robotic. We identify your bottlenecks and build a workflow that keeps your voice front and center.

Where are your clients based?

I'm based in Boston and work with clients locally and across the country. Most of my work is done remotely — strategy doesn't need to happen in a conference room.

Ready to stop guessing
and start converting?

Book a free 20-minute strategy consult with Dorien. No pitch deck, no pressure — just a real conversation about your content goals.

Book my free strategy consult

Free. 20 minutes. Strategy-first from the first minute.